Felicia Sander is an expert in luxury hospitality and personalized client support, with a career deeply rooted in luxury, exceptional customer service, and multicultural environments. Born in Ukraine and now based in Switzerland, she is fluent in German, English, and Ukrainian – a key advantage when serving an international and highly demanding clientele.
Having worked in prestigious establishments and the world of premium client service, Felicia has distinguished herself through her ability to create unique experiences, anticipate the needs of even of the most discreet clients, and build long-lasting, trust-based relationships with VIP individuals, particularly in the fields of luxury, private healthcare, and expatriation.
With an innate sense of elegance, attention to detail, and absolute discretion, Felicia co-founded Alphora, where she leads the Concierge division – a Swiss private concierge service dedicated to high-net-worth families, international executives, diplomats, investors, and newcomers.
She personally supports her clients in all essential aspects of life in Switzerland: healthcare, education, real estate, administrative procedures, lifestyle, bespoke events, and building meaningful social connections.
Felicia embodies the warmth of genuine hospitality, Swiss precision in organization, and the constant availability of true high-level service. Her human, refined, and proactive approach makes her a trusted partner capable of meeting the highest expectations while maintaining authentic closeness with each of her clients.